Home Educators Association of Virginia offers numerous ways for you to connect with homeschool families in Virginia! Contact Kathleen Lansing at firstname.lastname@example.org or 804-469-4111 to learn more or to inquire about discounted packages and sponsorship opportunities. We look forward to working with you to let Virginia homeschoolers know about your product or service!
2018 Advertising Kit (PDF download)
The Virginia Home Educator Magazine
Publication dates: printed quarterly: December, March, May, and August
See artwork deadlines.
Print distribution: 14,000 magazines (20,000 for the spring issue)
Electronic Distribution & Promotion: Each magazine is available digitally online. View a previous magazine here.
We also promote the digital magazine to more than 11,000 e-newsletter subscribers
|Inside Front Cover (8.375″ x 10.875″)||$2,100|
|Outside Back Cover (8.375″ X 7.4″)||$2,100|
|Inside Back Cover (8.375″ x 10.875″)||$1,900|
|Across from Inside Front Cover (7.875″ x 10.375″)||$2,100|
|Across from Table of Contents (7.875″ x 10.375″)||$2,100|
|Full-Page (7.875″ x 10.375″)||$1,450|
|Half-Page (7.375″ x 4.8″)||$735|
|Third-Page (2.3″ x 9.7″; 7.35″ x 3.25″; 4.8″ x 4.8″)||$560|
|Classified (50 words)||$125|
|Classified (Banner ad: 125 x 540)||$200|
Quantity Discount Rates for Magazine
|5% discount||10% discount||15% discount||25% discount|
The program is distributed to convention attendees, exhibitors, speakers, and graduation participants and their families. Your ad receives an enormous amount of exposure as thousands of convention-goers consult their programs over and over again. The convention is held each year in June.
Order Deadline: April 15. Artwork Due Date: April 25.
Program Ad Rates and Sizes
|Inside Front Cover (8.375″ x 10.875″)||$700 (color)|
|Outside Back Cover (8.375″ x 10.875″)||$700 (color)|
|Inside Back Cover (8.375″ x 10.875″)||$700 (color)|
|Across from Inside Front Cover (7.875″ x 10.375″)
|Across from Table of Contents (7.875″ x 10.375″)||$530|
|Across from Maps (7.875″ x 10.375″)||$495|
|Full-Page (7.875″ x 10.375″)||$375|
|Half-Page (7.375″ x 4.8″)||$225|
|Third-Page (2.3″ x 9.7″; 7.35″ x 3.25″; 4.8″ x 4.8″)||$190|
|Quarter-Page (3.6″ x 4.8″)||$150|
|Sixth-Page (2.3″ x 4.8″)||$125|
|Eighth-Page (3.8″ x 2.4″)||$100|
Format: Advertisements can be accepted in Adobe® Photoshop® or InDesign® formats, EPS, TIFF, JPEG, and PDF formats. Photoshop®, InDesign®, and EPS formats must include all fonts and associated graphic files, including embedded files.
Submit color ads, including placed graphics, in CMYK format.
Sizes: Please allow a sixteenth inch between edge of ad and beginning of text (except with an eighth-page ad).
Submissions: Ads maybe be submitted via e-mail (preferred) or FTP. Ads for the Virginia Homeschool Update should be submitted at http://heav.org/advertisers/update-ad/.
Deadlines: Magazine ads are due January 25 (spring issue), April 5 (summer issue), July 5 (fall issue), and October 5 (winter issue). Program ads are due by April 25.
Convention Welcome Bag
$375 for all 3000 bags
The first 3,000 families attending the convention receive a “Welcome Bag” at the registration desk. You can send an item of ANY weight or ANY size to be included for less than 14 cents a bag. We also promote our Welcome Bag advertisers in two e-mails that go out our entire mailing list. We send one before the convention, letting them know to look for your item in their bag. Then, after the convention, we send another reminding them to support our advertisers.
Use your creativity and imagination to promote your company! Consider including coupons, fliers, giveaways, catalogs, magazines, pamphlets, CDs, etc. Please contact email@example.com for submission details.
HEAV reserves the right to refuse to include any materials, or to make modifications as necessary.
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“Blast” your advertisement to more than 11,000 subscribers! We have excellent open and click-through rates.
Only a limited number of spots are sold. Check here for availability, and to reserve a date.
Specs: Please follow these guidelines when submitting e-mail blasts:
- E-mail should be sent as inline, ready-to-go HTML, and should include a subject line.
- Images should have alternates.
- The maximum width is 690 pixels.
- Use inline styles to help formatting remain intact in different e-mail clients.
- HEAV will add a footer and a header to the e-mail.
- Materials are due three weeks prior to run date. You will receive a test for approval prior to the run date.
The Virginia Homeschool Update, a weekly e-newsletter, is sent to more than 11,000 subscribers. Each ad is prominently placed for maximum exposure.
NEW! E-mail Banner Ad
Images grab attention! Your banner ad runs the entire width of the newsletter and is placed for maximum visibility
Specs: The ad will consist of a 540 (w) x 125 (h) JPG or PNG with one link to your website. File size must be under 500k.
Text & Image ad
The ad will consist of a 150 x 150 JPG, or PNG image; a 35-character bold headline; and 40 words of copy. Please specify a link for the image and indicate which text you will be black and cannot include bold or underlined text, except for hyperlinks, which will be underlined and blue. Please submit your ad using the form located at http://heav.org/advertisers/update-ad/
Materials are due the Wednesday two weeks prior to the ad’s run date.
Tracking HEAV can track the number of readers and click-throughs to your site. This information will be provided upon request.
NEW! Blog Ads
Get noticed! Promote your business with an ad in our blog sidebar. We offer rotating sidebar ads on our blog linke with a link directly to your website! Ads must be submitted as a 125 x 125 pixel JPG with a link, or a button with the link encoded. File size must be under 500k.
Average monthly page views (October, 2015): 24,500+
Average Daily Unique Users: 1,827
||BONUS: Social Media Promotion
Your choice of:
|1 Month||$50||1 Facebook Post and 1 Tweet OR 1 Google+ Post|
||$135||One Week: 2 Facebook Posts and Tweets OR 2 Google+ Posts
OR 1 Pinterest Post
||$255||One Week: 2 Facebook Posts and Tweets
OR 2 Google+ Posts OR 1 Pinterest Post
||$450||Two Separate Weeks:4 Facebook Posts and Tweets
OR 4 Google+ Posts
OR 2 Pinterest Post
The Annual Virginia Homeschool Convention is a opportunity to impact more than 12,000 convention participants, including our high school graduates. We have several packages that give your company year-round repetitive recognition through HEAV’s quarterly magazine to 14,000 families, weekly e-mail Updates to 11,000+ Virginia homeschooling families and leaders, and individual e-blasts, in addition to personal face-to-face communication and networking at the convention itself!
Increase traffic to your booth; draw attention to scholarship opportunities; and stand out from other vendors. Kathleen Lansing would love to discuss package options with you, or help you put together a custom package that will suit your needs and budget. Contact her at firstname.lastname@example.org or 804-469-4111.
- To maintain our compliance with USPS postal regulations for not-for-profit organizations, we cannot accept magazine ads for insurance, travel, or financial offers.
- All advertising must be submitted and paid by the deadline or the ad will not run.
- All advertisements must be proofread prior to submission. HEAV is not responsible for typographical or grammatical errors, and does not provide a proof for ads. It is understood
that the files are set up as the advertiser intends and are approved prior to submission to HEAV.
- All ads must conform to the size constraints and specifications listed or HEAV reserves the right to make modifications as necessary. Ads that need to be modified may incur a fee.
- HEAV reserves the right to accept or reject ads without comment.