Marketing Director
HEAV is seeking a marketing director to develop and implement cross-channel marketing strategies to strengthen our market presence with a goal to increased event attendance, membership sales, and increased brand awareness.
Works closely with:
Publications DirectorContent Writer
Social Media Manager
Qualifications and Skills
- Experience in all aspects of developing and managing marketing strategies
- Degree in marketing or related field preferred
- Possess strong written and communication skills
- Possess strong project implementation skills
- Solid computer skills and a familiarity with Microsoft Office suite tools, Adobe Creative Suite, Canva, and Trello
- Proficiency with web analytics tools, Google Analytics, Google Adwords, Facebook Pixel, and other web-based marketing tools
- Experience in data analysis with a goal-oriented attitude
- Really LOVES our mission and can articulate it in a way the public can hear
- Ability to develop and manage a team
- High degree of organizational skills
- Familiarity with the Virginia homeschooling market
Hours:
Average 15 to 20 hours per week.Overview of Responsibilities
- Develop and execute, in collaboration with publications and events team, an overall marketing strategy with a goal towards membership growth and increased event attendance
- Develop strong marketing strategies for campaigns to specific audiences, including support group leaders, influencers, vendors, and others
- Generate new leads, identify target markets, and develop strategies for communication
- Gather and analyze marketing data (campaign results, website traffic, click-through and open rates, etc.) to shape future marketing strategies
- Keep organized records of metrics and report on results of all campaigns
- Develop and maintain up-to-date contact lists for media outlets, including churches, online calendars, newspapers, magazines, and radio stations
- Contact radio and TV stations to initiate and coordinate interviews
- Oversee the writing of press releases and public-service announcements and ensure that they are submitted to appropriate media outlets
- Connect with speakers and vendor marketing personnel to promote events
- Update standard media packet for distribution to media outlet
- Attend weekly Zoom team marketing meetings
Advantages
- Work from home
- Opportunity to change lives as you serve Virginia homeschooling families and ensure that parents maintain the right to raise their kids for generations to come
- Invaluable leadership training through Ministry Institute Training and experience with Storybrand marketing principles
- Work alongside an enthusiastic team of individuals passionate about their work
- Enjoy a creative outlet and gain valuable work experience
Compensation
Commensurate with experience
Please submit a cover letter and resume to Maureen Bittner at publications@heav.org no later than August 20, 2022.
